To read more on social media tips by Convio, check out their excellent Social Media Guide for Non Profits: <a href="http://www.councilofnonprofits.org/files/Convio_Social???Media???Guide.pdf">http://www.councilofnonprofits.org/files/Convio_Social???Media???Guide.pdf</a> Listening Tips to Get You Started ??? Set up listening tools, such as Google Alerts, for terms or keywords associated with your mission and organization, and public???facing staff. ??? Use free social media monitoring