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  • Google is rolling Wildfire???s technology into its DoubleClick platform but will leave companies such as Amazon and Cisco looking for a new social media management company. (Read AdExchanger???s June 2013 interview with Google???s Neal Mohan about the integration.) Adweek???s Garett Sloane writes, ???Customers can continue to use the existing Wildfire tools, but they are expected to move to other
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