In a study involving fictitious brands of vitamins, energy drinks, and other items, a team led by A. Selin Atalay, of HEC Paris, found that a product got longer looks and was more likely to be chosen when it was in the center of a horizontal array (purchased 44% of the time), rather than at the left (purchased 24% of the time) or the right (purchased 32% of the time). e-Visa