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An Entity of Type : prov:Entity, within Data Space : webisadb.webdatacommons.org associated with source dataset(s)

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  • As more marketers get comfortable with using technology to optimize their advertising, the model will spread to other forms of media, says Joe Mele, managing director for media and marketing at the digital agency Razorfish. ???Soon,??? he says, ???we???re going to start seeing remnant [ad] inventory on television and other media being automated, instead of people taking orders.???
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