Increasing profits is an institutional imperative for companies and so they are hiding behind economic theory as an intellectual bulwark outlining necessary pain needed through austerity meanwhile profits have recovered to near pre-2008 levels. <a href="http://socialisteconomicbulletin.blogspot.com/2011/10/relation-of-profits-and-austerity.html">http://socialisteconomicbulletin.blogspot.com/2011/10/relation-of-profits-and-austerity.html</a> When people see this it is easy to buy Klein's 'popular distorti