Broadband Sports was originally a high-flying dotcom-era network of sports-content Web sites that raised over $60 million before going bust in February 2001.[1] The Santa Monica, Calif.-based company originally started out as Athlete Direct (AD), that served as the host of 350 official web sites for such athletes as Troy Aikman, Kobe Bryant, Kevin Garnett, Brett Favre, Mia Hamm, Eric Karros, and