A not-so-thoughtful cog??i??ta??tion, in this case, has led peo??ple to believe that through com??mer??cial??ism a win-win sit??u??a??tion can be achieved to the ben??e??fit and amuse??ment of all the stake??hold??ers, i.e. the pro??duc??ers, the con??glom??er??ate and the MTV gen??er??a??tion.