Motivation and Cognition Paul A. Schutz University of AkronThe relationship between cognition and motivation is an issue that is receiving increased attention in both education and psychology( Ford, 1992; Kuhl, 1986; McKeachie, 1990; McKeachie, Pintrich, & Lin, 1985; Pintrich & Garcia, 1991; Pintrich & Schrauben, 1992; Sorrentino & Higgins, 1986).