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An Entity of Type : prov:Entity, within Data Space : webisadb.webdatacommons.org associated with source dataset(s)

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  • Across the research group (2500 regular users of social media in the UK, US and Australia) surveyed, 85% of consumers are more likely to trust a brand if they are in one of its shops or other areas of the 'offline world', than compared to interacting with the brand online.
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