We have had great success in using blogging and all other social channels such as Twitter and Facebook we posted about our experience <a href="http://www.relevantlyspeaking.com/2008/07/16/what-is-your-corporate-blog-strategy/">http://www.relevantlyspeaking.com/2008/07/16/what-is-your-corporate-blog-strategy/</a> hope everyone finds the insights there helpful???