sler & McMurry Co. v. Sheridan Area Water Supply Joint Powers Bd., 929 P.2d 1228, 1234-35 (Wyo.1996); Tomka v. Hoechst Celanese Corp., 528 N.W.2d 103, 107-08 (Iowa 1995), and AKA Distributing Co. v. Whirlpool Corp., 137 F.3d 1083 (8th Cir.1998), forbids commercial contracting parties (as distinct from consumers, and other individuals not engaged in business) to escalate their contract dispute into