are still the main Smartphone 28.8 Financial Services 5.05 Manufacturing, Engineering, Construction 10.57 influencers when it comes to impacting purchasing e-Readers e.g. Kindle, iPad, etc. 8.6 Retail 4.12 Education 6.25 (Source: Synovate, PAX Q4 2012 - Q3 2011; *Kuala Lumpur) Professional Services (Law, Accounting, Architect, etc.) 7.18 decisions (53%), internet is not far behind (32%).