The present invention comprises peroxygen bleach activator compounds of the general formula ##STR5## wherein R is a straight or branched alkyl or alkenyl group having from about 4 to about 14 carbon atoms, R1 is H, CH3, C2 H5, or C3 H7, X' is Cl, OCH3, or OC2 H5, and L is a leaving group as defined herein.