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  • But it goes against the brand to work with the ???It??? girl of the moment or a hot celebrity. ???We don???t do short-term relationships,??? said a spokeswoman. ???We align ourselves with people who are in the areas we support heavily, such as golf and yachting.??? But the gold standard of celebrity tie-ups, according to some industry insiders, is Cindy Crawford???s long tenure with Omega.
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