In addition to tentpole festivals like Coachella, Lollapalooza and Bonnaroo, there has also been a rise in what AEG Live president-CEO Randy Phillips calls ???minifests???: events in secondary and tertiary markets, like Pryor, Okla.???s Rocklahoma or Columbus, Ohio???s Rock on the Range, that may bring more artists into that city for a one- or two-day fest than the area is likely to see all year.