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  • 6 C O N T E N T M A R K E T I N G P L AY B O O K w w w.contentplaybook .comCase Study How Much Is Too Much?What it is:The case study is a document, typically 1 ??? 2 pages long, that combines thefirst-person authority of the testimonial with the narrative structure of a story.Based on real-life events, it leverages reader empathy with the featured clientto build credibility and trust.3 key play po
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