wherein the polymer is highly fluorinated; where m is 1-6, p is at least 1, and Y is chosen from the group consisting of H and suitable countercations; wherein Rf is a multivalent fluorochemical group selected from the group consisting of highly fluorinated alkyl, perfluoroalkyl, perfluoroether, perfluoroalkylamino(perfluoroalkyl)2; which are branched, unbranched, or cyclic; and wherein Z is chose