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  • Retailers are investing in mobile ???mainly just to get sites functional on different types of browsers,' she explained. ??? he is e-commerce 101, frankly.??? Shop.org head of research Fiona Swerdlow echoed Mulpuru's statements. ???Retailers feel like there is potential around social,??? she said. ???If they do not put money into it they can not learn about it and they have to keep learning.
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