Yep, this is what I have been saying since day 1.They can chop it up to whatever they want, and while I have no doubt that the mobile devices have taken away some business, blame mostly lies on Sony for just seemingly not having a plan for the Vita, launched overpriced vs what was out there, and had/has no MUST OWN games on it yet, and as pointed out by Ather, Memory card prices are just REALLY bad