In order to move past Gartner???s ???Peak of Inflated Expectations??? and ???Trough of DisIllusionment??? to the ???Slope of Elightenment??? (http://www.techcrunch.com/2008/08/18/where-are-we-in-the-hype-cycle/) we need to carefully assess those risks and find ways to address the risks that are appropriate for the different types of customers.