Sturgill says in addition to a downside (needing to raise money), there is an upside.We do things a for-profit promoter wouldn't, he says.Jazz artists, for example, or artists who draw from a niche, such as Ani DiFranco, Cake or Michael Franti.The Expo provides an opportunity for Britt to book several bigger acts each summer.Some of the artists, we can not charge enough to afford them in Jacksonvi