this color is amazing!!!!! i used to have to bleach my hair then use a semi cherry red and then a burgundy permanent color just to achieve this red hot color.Now instead of three steps of bleaching and dying for 3 hrs i only have to do 1 step for 30 min ! my hair is a medium brown and the color it gave me is a bright all over color of ruby with cherry color tones.beautiful color so radiant and shi