HOLD HARMLESS, LIMITATIONS OF LIABILITY AND ARBITRATIONAt all times during the term of this License and following its termination, Licensee shall indemnify, defend and hold Licensor harmless for any and all liabilities, damages, costs, penalties, attorneys??? fees, or other expenses that Licensor may incur by virtue of Licensee???s rightful or wrongful exercise of the rights granted by this Licens