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  • to take a quick look at Chip & Dan Heath???s session: Switch.The Heaths, authors of Made to Stick and the upcoming Switch (available in early 2010!), address the question, ???Why is change sometimes so hard, and other times so easy????Any sort of successful change, say the Heaths, ???requires convincing the organization that change is the right thing.??? Once we???ve done that, we move on to the
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