it is a marketing gimmick aimed at tourists.SFLpunk, May 24, 20112.98/5 rDev +2.8%look: 3.5 | smell: 3 | taste: 3 | feel: 3.5 | overall: 2.5Another Florida tick shared by Bobby.A: The pour is a pale golden color with a large white head that subsides quickly.S: Lots of orange peel on the nose, which was to be expected.