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  • year, is we???ve been more effective on the premium side than on the value side,??? he said. ???So, one of the programs we have for 2013, that I think is very promising based on tests, is what we call ???Right Price, Right Size,??? where we work with the franchisees, try to come up with our core menu items, 99?? priced items that everybody sticks with; but then also gravitates to higher prices up
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