yet another embodiment, colorant compounds of the present invention are prepared by a process which comprises (a) preparing a first reaction mixture by admixing (1) leucoquinizarin and, optionally, quinizarin, (2) an aminobenzene substituted with an alcohol group of the formula ???R1???OH, wherein R1 is an alkylene group or an arylalkylene group, (3) boric acid, and (4) an optional solvent, and h