Marketing is accomplished via blogs and PR. Sales are self-service, and some features such as Apps are free.here is a summary of how the new way of operating impacts each functional area of a social Internet company:WiredTiredLeadershipLaunch and iterateConsensusEngineeringScrumWaterfall MRD/PRD/spec/etc.MarketingBlogs and TwitterWhitepapers, emails, and webinarsSalesSelf-service freemiumDirect sal