The most advanced users use it to listen to some music, but I know some people who have also an ipod, because the ipod is an mp3 player and the iphone is an iphone.What they do not know is that they could do the same things better (i.e. on a bigger screen and with much longer battery duration) on a good Android (a good one, of course, like a nexus 5, lg g2 etc) for half the price.