provision to Publishers of a different domain (for example, <a href="http://www.innovationcentral.com/example)">http://www.innovationcentral.com/example)</a> that relates to the Publisher???s brand and allows the Publisher to share and track the use of Branded URLs; and/or (iv) The ???Applications Service???: the provision to Publishers of a range of tools and applications including but not limited to video embedding, analytics software, publisher dash