There was an on-site stylist, a dedicated Playmate, faux-hawk contest, customized magnetic t-shirts and sample giveaways.Phase four is comprised of outdoor ads on the Vegas Strip, Sunset in L.A. and New York???s Times Square.The fifth phase, which takes place in November, is a national print campaign with ads running in such magazines as Sports Illustrated, Maxim, Details, Blender and Game Pro.