[???] as humans are becoming increasingly intertwined with our online identities and our technologies. <a href="http://thesocietypages.org/cyborgology/2011/02/24/digital-dualism-versus-augmented-reality/">http://thesocietypages.org/cyborgology/2011/02/24/digital-dualism-versus-augmented-reality/</a> And, as Mark Simpson has pointed out, we are also fetishising objects such as smartphones to [???]