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An Entity of Type : prov:Entity, within Data Space : webisadb.webdatacommons.org associated with source dataset(s)

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  • Publicis Groupe's MediaVest and some of its clients, such as Procter & Gamble, Kraft, Masterfoods and Capital One, are working with The Weather Channel and three or four broader-based networks in a test starting in November that will assess how different program formats, commercial inventory loads, pod lengths and other metrics affect viewer engagement and commercial recall.
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