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An Entity of Type : prov:Entity, within Data Space : webisadb.webdatacommons.org associated with source dataset(s)

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  • CPG companies have been slow to develop a full lifecycle view of the evolving consumer experience from pre-sale touch points (e.g., building awareness, conducting research) to post-purchase interactions (e.g., receiving the product, using the product, servicing the product, and engaging with the brand and other users).
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