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  • Instead the main dollars come from television rights, and revenue from sponsorships, ticket sales and licensed merchandise.An analysis by CNNMoney of figures filed by the schools with the Department of Education shows that revenue for the major football programs in the 2010-11 school year was up 5% to $2.7 billion.Profit growth was a more modest 2%, but that still came to $1.1 billion in profits,
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