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  • In terms of catalog creative, the company modified its existing flyers and catalogs. ???We remerchandised the front and back covers,??? Roth says, replacing items such as irons and coffee makers with funeral registries and folding chairs. ???Otherwise our core products are the same.??? Of the more than 37,000 SKUs offered in the new book, all but about 200 funeral-industry-related products are als
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