LONDON, United Kingdom ??? This week, the fashion industry got caught up in a social media meme that has literally taken over our Facebook, Twitter and Instagram feeds: the #IceBucketChallenge to #WipeoutALS. Everyone from industry heavyweights Anna Wintour and Natalie Massenet to designers including Mary Kantrantzou, Tory Burch and Jean Paul Gaultier joined in the movement, nominating each other