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  • ngs in a way that was funny and entirely unexpected.???One of the most effective parts of the campaign featured shareable memes from humor powerhouse Onion Labs, the year-old creative arm of the satirical newspaper, The Onion, that???s worked with such brands as EA Games, Microsoft and Orbitz.???We realized that we needed to capture people???s attention at the onset and find a way to make a signif
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