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  • immensely practical guide to this rich managerial opportunity.?????Philip Evans, Senior Partner, Managing Director, and BCG Fellow, Boston Consulting Group; co-author of Blown to Bits??In For the Win, Werbach and Hunter eloquently and practically explain how to apply one of the most important shifts in our cognitive models.?????Joichi Ito, Director, MIT Media Lab??For the Win is the smartest book
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