King???s number two position and is now the country???s second biggest hamburger chain, with sales of $8.5 billion in 2011, compared with $8.4 billion for Burger King.Burger King has spent millions on ???celeb-centric??? ads, featuring celebrities such as Jay Leno, Mary J. Blige and David Beckham, in an attempt to increase sales, which have slumped for several years, dropping 2% globally and 3.3%