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  • Gillette and Hugo Boss are not far behind, with 85 and 83 per cent awareness respectively.Interestingly the study found that men will reject brands such as Maybelline, No.7, Max Factor and Dior, as they see them as ???too feminine??? or as ???cosmetics??? brands.The results underline the grooming industry???s success in using more unapologetically masculine role models to represent brands and mark
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