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  • The apps for both of these companies offer features other than just purchasing options, such as inventory checks, rewards, and look books.Customer Engagement of Brick-and-Mortar Mobile Shopping Apps, 2013(Photo: <a href="http://photos.prnewswire.com/prnh/20140107/SF40289-a)">http://photos.prnewswire.com/prnh/20140107/SF40289-a)</a> Source: MobidiaThe impact of app quality and experience is also apparent when engagement is reviewed on an OS basis.
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