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  • In the early 90's, ST. Ides Malt Liquor recruited such Hip Hop artists as Snoop Dogg and Ice Cube, to promote a drink that would not only get you high as the sky but also increase your sexual performance, making malt liquor the forerunner of Viagra.These marketing schemes outraged black activists during that era who launched successful campaigns against malt liquors such as Power Master and Pha
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