And J. Crew is offering many ???new things??? ??? some of them old. ???If you click on jewelry, you can get a great sort of fun and colorful necklace for a hundred and something dollars, but then you can also, if you want to, buy an heirloom locket for $500,??? Ms. Melling Burke pointed out. ???They lure you in with something a little more attainable but then present you with something else.???