Creativity is an art, so it is difficult to become better by study, but studying WHY it works can be effective in attempting to create situations in which you create the best magic that you possibly can.I recommend reading Flow by Mihaly Csikzentmihaly, DRiVE by Daniel Pink, Predictably Irrational by Dan Ariely, and if you can find a copy, The Nature of Creativity by RJ Sternberg (which actually r