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  • r of ad school VCU Brandcenter, suggested that one of the simple things the industry can do is to do a better job of marketing itself to minorities. ???The ad industry is not good at getting people at the top of the funnel,??? Mr. Boyko said. ???It could do a much better job of promoting itself to people of color.??? The industry, through the 4A???s and other trade groups and programs, does offer
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