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  • Trend 4 ??? In-store Wifi & EnhancedServicesIn 2013 more retailers will use technology, such as WiFi, to enhance the in-store customer experience and increase the opportunity for data collectionand targeting.Why???? More and more online shoppers are using mobile devices in-store??? 43% in UK said they used mobile for price comparison and product reviews (up from 19% in 2011)??? Can be used to capt
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