prov:value
| - The marketing mix - product??? The product mix ??? Combinations of tangible (can be seen or touched) and intangible (cannot be seen or touched, i.e. branding) characteristics of the organisation???s offering to the consumer ??? Includes services which are mostly intangible ??? Branding, image, packaging, storage or containment, labeling, sizes, assortments, variety, range, usage situations and qua
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