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  • The Media Guru Answers(Friday, September 24, 1999 ): As you imagine, your questions fall mostly outside of media, and your acronyms are not standard in the U.S., so the Guru is not clear on the background.A good source for the sort of information you want is the Direct Marketing Association (DMA)Within the realm of pure media / direct response concepts, the Guru does not believe there is any rule
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