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  • The charity, which is supported by celebrities including Jessica Simpson, Billy Bush and Mario Lopez, raises money to treat childhood deformities, such as cleft lip.Seacrest partnered with P&G on a similar promotion for Scope last year, which ran during Dick Clark's New Year's Rockin' Eve countdown on ABC. Based on the success of last year's Scope Kiss Cam with Seacrest, P&G decided to revive the
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